More than an accessory, the makeup brush is now a must-have in our bathrooms.
View Details You are a cosmetic brand, a beauty influencer, a fashion brand, a makeup artist or a spa or hotel manager, and you want to increase your business? You want to launch your own make up brush range but you don’t know where to start? Follow the guide, offered by Taiki - makeup brushes manufacturer for more than 50 years! Know the product First, a quick technical introduction. A makeup brush is composed of 3 parts: - Handle: allows the customer to hold the tool correctly, to control the gesture Determine the quality level Depending on your market target, you may focus on super luxury products, high-end quality, or mass market level. For example, if your brush range is for a makeup artist, you need a brush that can resist to professional cleaning products many times a day. This choice will guide the material types that will compose your tools. At Taiki, we focus on final quality of the brush, whenever it’s a premium or standard product. Here are the points you should check when you evaluate a brush : - Manufacturing quality : make sure the brush is well assembled. Does the handle come apart when you pull on it? Does some fiber break or come out of the tuft when you use the brush? Does it resist to your standard cleaning protocol? - Application performance : make sure the feeling and the makeup result meet your expectations. Does the hair correctly pick up the formula? Do you see uneven lines and marks on the skin after application, or a uniform result? Is the fiber itchy, soft, or ultra-soft ? Sustainability expectations of makeup brushes If your brand is committed to planet preservation, you may look for eco-conscious makeup tools solutions: natural materials, recycling, upcycling, eco-design, vegan makeup brushes… Your guidelines will be very important for the designing process. Range overview How many makeup brush references do you need? Is it a complete professional brush range, or a short travel brush set ? You will have to determine if you want to cover all areas (eyes, lip, face, even body), or focus on a specific part. Select an ODM makeup brush supplier Even if you already manufacture cosmetic products in your own factory, you will need a private label subcontractor to produce your custom brush range. It’s a very specific know-how, where products are handmade: it requires a highly qualified work force with experience. You made it to our website, it’s a good start ! You are now ready to take the best decisions to design your own custom makeup brushes. Let’s see together how we can create a unique makeup brush line for your brand. Step 2 - Makeup brushes creation with your private label brush manufacturer Depending on the ODM makeup tools supplier you will work with, more or less options are available to you. You can either work from a standard brush catalog from the manufacturer, pick up the references and add your logo. Or you can develop your makeup brush range or makeup brush set from scratch: you send a brief of what you want, and eventually the benchmark products if you are inspired by accessories already in the market. What choices do you have to make to develop your customized beauty brushes? Brush handle It will give the global look of your makeup brush range or set. What kind of shape and material are you looking for ? More common materials are wood and plastic, but aluminum is also possible. Wooden handles allow to use a natural material, that can be FSC certified, and are suitable for simple, cylindric shapes. Plastic handles are injected, thus allowing complex shapes that are not achievable with wood. If you are looking for ecofriendly plastic solution, turn to biobased plastic, like our bioresin makeup brushes, that upcycle industrial waste of rice, coffee or tea, to decrease petrochemicals use. Then, determine color and decoration, with logo laser engraving, silk-screening or hot stamping. Ferrule Commonly in aluminum, you can choose the shape (straight, or with a ring) and the color you want : metallic gold, silver, or even matt color match with handle. For an ecodesigned makeup brush range, aluminum ferrule can be totally removed, so the brush is made from one single piece of wood. And to go even further, ferrule can me made of wood and allows to have interchangeable heads to use on one single brush handle. T uft If you are looking for more details, kindly visit bodesi'. The most important part of each makeup brush is the application head. It will determine the makeup application and results. Choose the shape of each reference: pick up from standard makeup brush catalogue, take inspiration from benchmarks, or just describe your desired shape or makeup result. Then, choose one or several fibers. Originally, brush tufts were made of natural hair of animal origin, mainly goat, pony, or marten, with high application performance. The "cruelty-free" awareness and the rise of veganism have led the market to turn to 100% synthetic bristles in PBT or nylon, with different grades and makeup performances, from standard to premium. If you are looking for vegan hair but more natural, we recommend Naturlon 60, a vegan fiber, made of 60% bio-based material, reducing the petrochemicals proportion. At last, determine the color, from 1 to 4 tones. Packaging Makeup brushes can come with a hair protection or can be packed into cardboard box or pouch. The best packaging solution will be tailor made for your brush line or brush set. Once all these steps are complete, makeup brush manufacturer will submit drawings and samples from factory for validation. And if you hesitate, we can help you to create the best brush for each application or formula, thanks to our long experience in makeup tools development! We study any project from 5 000 pcs per brush reference. Submit my project Step 1 - Preliminary work before designing your own custom makeup brushes
- Tuft : from natural or synthetic fiber, picks up and applies the makeup formula
- Ferrule: traditionally links handle and tuft part, creating the hair shape
Abigail Lewis
·
Follow
3 min read
·
Sep 26, 2023
--
Are you a makeup artist, beauty influencer, or cosmetics brand looking to stand out in the competitive beauty industry? One way to make a unique statement is by creating your custom makeup brush collection. In this blog post, we’ll explore the process of crafting your signature brush line with the help of makeup brush manufacturers.
Makeup brushes are essential tools for any makeup enthusiast or professional. They not only aid in the precise application of cosmetics but also serve as a branding opportunity. A custom brush collection can reinforce your unique style, aesthetics, and values, making your brand more memorable and appealing to your target audience.
Before diving into the creation process, it’s crucial to have a clear understanding of your brand’s identity. What message do you want to convey? What makes your brand unique? Consider factors such as your brand’s color palette, logo, and overall aesthetic. This will serve as the foundation for your custom brush collection.
Selecting the right makeup brush manufacturer is a pivotal step in bringing your vision to life. Look for a manufacturer that specializes in creating custom brushes and has a strong reputation in the industry. Makeup brush manufacturers often offer a range of services, including design consultation, prototype development, and production. Collaborate closely with them to ensure your collection aligns with your brand’s identity.
This is where your creativity comes into play. Work with the manufacturer’s design team to create brush prototypes that reflect your brand’s unique style and functionality. Consider the following aspects:
Once your designs are finalized, the manufacturer will create prototypes for your review. It’s essential to test these prototypes extensively to ensure they meet your quality and performance standards. Make any necessary adjustments before moving to the production phase.
Once you’re satisfied with the prototypes, the manufacturer will begin mass production of your custom brushes. At this stage, you can also work on designing unique packaging for your brush collection, adding to the overall brand experience.
Now that your custom brush collection is ready, it’s time to introduce it to your audience. Utilize your marketing channels, including social media, your website, and collaborations with influencers, to create buzz around your unique brush line. Highlight the craftsmanship, design, and the story behind your brushes to attract your target customers.
Creating your custom makeup brush collection with the help of makeup brush manufacturers can elevate your brand’s identity and set you apart in the beauty industry. By carefully defining your brand’s identity, collaborating with the right manufacturer, and designing brushes that reflect your style, you can offer your customers a unique and memorable beauty experience. So, don’t hesitate to embark on the journey of crafting your signature brush collection and making your mark in the world of beauty.
Are you interested in learning more about Personalized Makeup Brushes? Contact us today to secure an expert consultation!