We see this a lot at retail and club stores: a simple, non-custom Floor Display that gets the job done. How can you expect to hit your sales target if you don't invest in your presentation at the store?
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You have a great product, a beautiful package, but you left out one thing - your display! A Floor Display is a great way to grab your customer's attention on the store floor. It's an easy thing for most brands to overlook, but this is exactly the issue we aim to solve.
Though customers are taking fewer trips to retailers every year, each trip has tripled in value - meaning you have to catch their attention.
A Floor Display is great for showcasing your product or having a footprint in the aisle at retail to increase brand awareness. And it&#;s crucial you have a display that not only stands out but is structurally sound to withstand the challenges of grocery, department, or retail store settings.
We help upgrade brands from plain to premium with our custom digitally printed Floor Displays. A Floorstand is a point-of-purchase retail display - or POP Display - used to promote and sell products.
Designing can be a fun process. Whether you&#;re tackling it, or working with our Creative Services team, you need to consider key things about your retail display, and your customer.
Related: How To Use Color Theory With Displays
Choosing a printing option is more than simply looking at cost factors. The technology has been changing over the years, and while some older methods are still proven and effective, newer methods have introduced completely new ways to attack the marketplace.
Here are three printing options to consider:
When it comes to commercial printing needs, lithographic printing is the most used solution. And it&#;s great if you&#;re creating a single design to print over and over without much customization.
One of the main issues is the upfront costs for the printing plate and the lead time for the project. If you choose Litho, that means you&#;re committing to waiting, and a portion of your budget before you even get your first box.
If you are looking for a high-volume production run of a single design, this is the way to go.
Bennett's digital presses are game-changing for the custom retail display industry. While other companies might tell you that Digital isn&#;t competitive when running large orders, what they aren&#;t telling you is with Digital you can run a variety of designs and be extremely cost effective.
No need to pay for, or wait for, new printing plates to be made!
Digital has been growing in the industry, but only a few brands have actually started to take advantage of this huge opportunity.
Imagine creating regional messaging, designs for different stores, seasonal or product variation sizes - all without additional costs.
We were the first to invest in a high-speed, single-pass, direct-to-corrugate, 6-color digital press in North America. If you want to learn more, check out our page on Digital.
Flexographic printing will bring your printing costs down, and tooling costs are typically lower. It has a fast turnaround time that can use both water and oil-based inks. But, compared to Lithography and Digital, Flexography has a noticeably lower printing quality.
It cannot create photo-quality images. Smooth colors or gradients will have visible banding.
The colors aren&#;t as vibrant or crisp as the other two options, but this printing format is inexpensive. It also doesn&#;t require as much attention to detail and can be produced at a very high speed.
Digital Printing has opened up completely new avenues for brands to create a Floor Display. The biggest advantage of a digitally printed Floor Display is to use alternate print designs.
By using this approach, you can create seasonal messaging, regionally targeted messaging, or simply create a new look when you need to replace the display.
Each new print won&#;t incur additional costs thanks to Digital - because you don&#;t need printing plates. There&#;s no slowdown to get you to market.
There are no minimum quantity orders which is great for the initial proofs - but even better if you run 4-versions of a display rather than a one-size-fits-all approach.
Digital opens up a whole new world of possibilities - and we were among the first to invest in this game changing technology. That has put us ahead of the learning curve in the industry.
Related: Digital Printing Can Help Make Your POP Display More Sustainable
Here are some design tips for create an effective Floor Display from the ground up:
From a customer&#;s perspective, many club stores can have dim lighting - which means bright, bold, and contrasting colors will stand out.
Messaging needs to be clear and motivated. What should your customers know as they pass by the display? What can they see from across the store? Keep it concise and focused! Only the most important benefits should be included here.
These are all about selling in high-traffic areas. You want a clean and organized presentation of your products to catch the customer&#;s attention. They are ideal for introducing new products or promoting special offers to drive purchases.
So many businesses simply fill a quota of product in their display. They forget a customer has to interact with the display and take the product out. That said, you want the display to be easy to restock for retailers to keep selling your items.
Each color speaks to the customer on a different emotional level. That's something all designers know. Why not use that on the store floor? Here's an actual opportunity to put that knowledge into practice and create something that matches your brand in a powerful way.
Most manufacturers claim they will match your brand colors accurately, but they're not actually equipped to do that. We have some of the best printing capabilities in North America, and promise we can actually match with 100% accuracy.
Consider how often you will need to replace your display over the year. Each time you do is a chance to attract more customers - so why not harness the power of Digital Printing and create a fresh look for your display at a fraction of the cost - and without slowing your speed to market.
A great display is key, but don&#;t forget about things like warehousing and fulfillment. You need a plan to get your display made, packed, and sent out to retailers. That&#;s why we offer turnkey solutions including Contract Packaging, Shipping Boxes, and Packaging Supplies. The more downtime you have with a display, the less money you make. More on that later.
When you are creating a new display or updating an existing design, it&#;s important you are confident that your new partner understands all the current retailer and club store compliance guidelines.
If you design a Floor Display for retailers that won&#;t be approved, you will waste valuable time when you have to start all over.
You need a partner that not only designs and manufactures Floor Displays, but also understands the entire production process to get you to the storefront as fast as possible.
A successful Floor Display program depends on your understanding of the entire budget and economics of the entire process. Setting a budget for your display is an important step before beginning the design process.
Without a budget or even a range, the process will become inefficient and aimless. When creating your budget, consider the price of your product, your profit margin, anticipated sales, and the length of time you expect your display to be in place.
The higher the sales price of your product, the more you should consider investing in your display.
After material costs, the best way to manage per-unit display costs is volume. Each display design will require tooling, set-up time, and upfront costs.
The longer the manufacturer can run, the more units you can use to spread those costs out.
But thanks to Digital Printing, we can create multiple graphic designs for your display without increasing costs for those changes.
Using a single design shape but unique seasonal designs, you can look brand new at retail and keep your costs relatively the same.
If you order Units at once: You would need to pay all upfront tooling costs, wait for the project to be prepped, and purchase all the materials upfront. Then consider the entire supply chain, including storage, of your Displays.
If you order 5 runs of 400 Units over 3 Months, You would need to pay all upfront tooling costs and wait for the project to be prepped, but only purchase the initial materials upfront. Then you can actually redesign the graphics of the following 4 orders of 400 Displays.
Although both orders purchase units, the second order has more design flexibility and lower upfront costs to get started in the market. Because of Digital Printing, the difference between short runs and long runs is no longer much of a factor in cost.
Now that you have your design in place, it&#;s time to transfer it to the structure template, a.k.a, the dieline.
There are a few dieline and artwork preparation requirements that need to be noted by your designated designer, even if your artwork is done and ready to go.
If you do not have a designer, then your packaging company will take care of this for you.
A dieline is typically created on a computer with a designing tool such as Adobe Illustrator, Artioscad, or Adobe InDesign. Measurements need to be precise, to save time and money.
Working with your packaging partner, you will deliver high-resolution quality artwork for printing. It&#;s best if you speak directly to the company you are working with to determine the exact specifications for their CMYK printing.
At Bennett, we offer access to our award-winning Creative Services to help you design, prep, and deliver all your artwork to our manufacturing teams - and ensure your project details are correct every step of the way.
Need more clarification on preparing your artwork? Reach out to Bennett if you need help with any of your designs!
You should always request a prototype display to confirm the structure and printing for final production, especially if you have a very large order.
Once the prototype is created, it can be delivered to you in person or via mail carrier.
We have an array of equipment in our Creative Services Department that will match the exact quality of our High Speed Digital Printers to allow you to get prototypes quickly - and move your project along to production.
Once you finalize everything, your retail display is ready to go into full production. You can sit back, relax, and wait for the arrival of your display!
Receiving your shipment all depends on your requested timeline, the size of the display, the method of delivery, etc.
It is different depending on your situation, but your account manager will keep you up-to-date with the production and shipping process, ensuring that you are always on track.
Goto Getell to know more.
Learn more about our Contract Packaging
Pro Tip: If you need to order on a consistent basis, talk to a packaging expert to map out your inventory expectations and schedule. This will make it easier to maintain a healthy inventory flow and allow the manufacturer to know exactly when you need it.
Over the years we have been delivering fully kitted displays for customers across the United States without issue. The reason you would want to choose this option is to cut down on costs.
The less hands your Displays and products have to touch, the lower your costs.
Shipping KDF is a great option if you want to assemble in your own facility and prefer the safer and cheaper shipping method. Thanks to the stacking efficiency, it&#;s easy to see why this is a great way to cut down on costs for some companies.
But, you will need to create and include a set of clear assembly instructions along with a parts list and any tools required for assembly.
To ensure your Display arrives safely, it&#;s important to pick the right type of corrugated material and packaging supplies for the job. You&#;ll want to talk to your manufacturer or 3PL provider to consider the best shipping box and packaging material to use.
Learn more about our Packaging Supplies
You&#;ll want to make sure your provider can safely deliver your Floor Display as a 3PL.
International Safe Transit Association (ISTA) testing helps brands to create packaging that will protect against shock, vibration, compression, and any other atmospheric hazards in the distribution environment.
This allows you to eliminate the need for multiple trial shipments and get your products to market faster, while also ensuring its survival.
It can also help you negotiate lower freight and cargo insurance rates - due to the confirmed lower risk of shipment damage.
We conduct a range of shipping tests (vibration, drop test, etc.) so that you are certified and ready to go. We partner with you through the entire process and ensure there aren&#;t any surprises - and if there are, we are ready to solve them.
One of the most important things you need to do is stay on top of maintenance.
Don&#;t neglect your display upkeep. Even the best displays will lose their appeal if they look dusty or worn down. Remember, your display represents your brand and your product - if you invest in a great display, you should make sure it stays presentable.
Displays should be checked regularly, even throughout the day. That way, you can be confident they never appear &#;shopworn.&#;
"If you invest in a great Floor Display, you should make sure it stays presentable."
Brands and product companies should regularly perform retail audits to ensure stores&#; merchandising is compliant with agreed-upon standards. The retail store audit process checks merchandising execution, including:
A number of people can perform audits for you. Retail staff, brands, or even third parties can complete the task, but be sure to give them a checklist and ask for photos.
Audits help retailers and brands hold each other accountable. After all the agreements are in place for floor space allotment, signage, and other elements, retail store audits verify the deal and ensure everyone is happy.
Thanks to the latest innovations, you can use software that includes inventory management and automated audit-based reordering - all great tools that can further the benefits of audits and help keep your supply chain moving.
Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you&#;re part of the family. We will partner with you every step of the way.
With our fully-integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.
What is a Floor Display / Floorstand?
A Floorstand or Floor Display is a wide category of display type that sites on the floor at retail. These can be designed as a dump bin, shelved, or gravity fed unit. They are great for getting low to moderate amounts of product into retail stores and in high traffic consumer areas.
Are you retailer and club store compliant?
Of course! We have great relationships with all major retailers and club stores, and are up to date on the latest specifications and guidelines for complete compliance. If you want to go to Walmart, Target, CVS, Walgreens, Costco, Sam&#;s Club, Bjs, or any other store - we can get you there.
Where can I order retail displays?
Bennett offers a wide variety of retail displays. No matter what kind of product you have, or display you need, we can make it. Just Contact Us and we&#;ll get back to you ASAP!
What Printing Styles do you offer?
We are able to produce Litho, Flexo, and specialize in Digital. We were one of the first manufacturers to invest in Digital Printing, and that&#;s put us ahead of the curve. Typically customers think Digital is only useful for small runs, but Digital allows you to create printing variations and create multiple runs of different targeted designs - using some of the latest innovations in marketing!
It&#;s easy to feel overwhelmed when faced with the task of selecting a retail display for your business. Thinking through your goals, particularly in terms of safety, is essential before beginning a project in the retail industry. By carefully considering your requirements, you can better plan how to approach the task of retail management. There&#;s a better chance of success, and the process is more likely to go smoothly.
One of the professionals that can help you out with your project is a display safety expert. Here are some of the most common questions a retail safety expert will ask before beginning a project.
Although this is a simple question, the answer is not always that clear. Brands usually don&#;t have a firm budget or set number of units in mind when they first get in touch with retail display experts to inquire about their options.
A custom display company can explain the financial benefits of bulk orders, how to get the most value out of your budget, and provide advice on finding the best deal among similar products. Because of this, it is important to have a rough estimate of both the budget and the number of units you need.
You can find out how much other displays like yours cost by requesting examples from your display provider. Make sure the retail display design you&#;re checking is comparable to what you had in mind by requesting specifics like size, materials used, quantities stated, and more. Doing a price check against similar displays is a quick method to acquire a ballpark estimate for your own. You can then use this information when asked by the premises safety expert.
The retail safety expert will try to figure out if the display is meant to be short-term, medium-term, or long-term. The length of time a retail display stays up is only as good as how long a store has promised to promote your brand on that shelf or floor space. How long the retail display will be on show will determine the type of materials that can be used to construct it.
Temporary displays often stay in place for one to three months. Since their location is temporary, the displays are often composed of thin plastic or corrugated cardboard, which are inexpensive but wear down quickly.
Semi-permanent displays are those that are up for at least three months but no more than one year. The displays are often made of styrene or a heavier corrugated sheet with a protective covering.
Last but not least, long-term displays stay up for a year or longer. This means they&#;ll have to hold up heavy use and handling. Plastic, wood, or powder-coated metal are all good options for this type of display because of their durability.
Knowing the retail location where you plan to put your display will help the store safety expert make recommendations. There is rarely a universally applicable display solution for retail operations, even for franchises, because no two stores have the same size or set of resources.
In addition, knowing where the display will be placed in the retail store is crucial for determining the best place to plug in the power supply. This will help with planning how to hide cables.
Particular stores might also have their own building codes and requirements, which may affect how long it takes to make the display and what kind of materials are used. Additionally, if the customer safety expert is aware that the display is intended for a certain retailer, they will likely consider the store design and décor and properly estimate things like minimum finish levels for the display.
To choose the best retail display for your business, you need to give some thought to your preferred materials in advance. Although expertise in materials is not required, you should have some understanding of which ones you like. While it&#;s important for displays to look good, brands should also consider whether any specialized materials are required to deliver the intended brand experience to customers.
You can&#;t choose the best building materials for a display without first understanding its functional requirements. Whether or not the retail display has interactive components, especially if those parts need power, will be a key factor in the materials needed.
Take note that some items will take longer to acquire than others due to supply limitations. This will delay the schedule for installing those fixtures. Talking to a retail display expert about these things before you start production will help your overall schedule and budget.
When incorporating electronic components into retail displays, safety and security must always come first. This is why Underwriters Laboratories (UL) certification is so crucial.
However, using only UL-approved components isn&#;t a foolproof solution. To guarantee that the powered display as a whole complies with UL standards, it will need to be tested independently regardless of whether or not its individual components are approved. Although UL certification isn&#;t required for the installation of all powered displays, it may be necessary for some locations.
A retail display safety specialist will likely ask about power because of the need for UL certification. There are other considerations than safety. It&#;s better to have a clear understanding of these certification prerequisites early, as they will affect both the timetable and the budget.
It might seem odd at first for a retail display safety specialist to inquire about the brands that compete with a client. Why would it help to know how competing brands are presenting their products in stores?
When releasing a new product into a market where there are already established competitors, it&#;s imperative that the launching brand be aware of the strategies used by competitors. In the retail industry, no single brand exists in isolation.
On the sales floor, your product will probably be displayed alongside those of competing brands. Displays that draw in customers, keep them interested, and explain what makes your product superior to the competition can increase sales significantly.
However, having the most expensive and technologically advanced display is not always the best option. Instead, it is more important to leave a good impression on prospective customers and get the most out of that fixture for the business.
When first conceptualizing a display, size is a crucial factor to consider. Since most stores prioritize revenue per square foot, it&#;s usually best to minimize the footprint of your display as much as possible. Giving the retail display expert some broad or maximum dimensions to work with will speed up the design process for everyone involved.
When selling brands, some retailers have more room than others to display products. Other stores with varying inventory levels will stock varying selections of merchandise at each of their locations. Consequently, while a large display may be suitable for some locations, a counter unit may provide the only feasible option for establishments with lower traffic. If the fixture in question is electronic, the safety expert will need to know exactly where in the building the display will be installed.
Customers can easily injure themselves by tripping or being struck by falling items. In addition, workplace accidents can happen, including while reaching for faraway objects. This is why it&#;s crucial to ensure the safety of your customers, staff, and your stock on the sales floor by taking care of the human factors.
Having a well-thought-out layout or floor plan is the first step. Take all precautions necessary to ensure the safety of your customers and the success of your business by optimizing the use of the available space. Aisles should be broad enough for not just two persons to pass comfortably side by side, but also the shopping carts they&#;ll be using.
Maintain a safe distance between displays and foot traffic zones. Put them where customers can view them but far enough so that they are not able to touch the display. If you do this, the display is less likely to get damaged. If the workplace safety expert is aware that the display will be placed in a high-traffic area, they may put in extra effort to find a way to minimize the size of the display.
It can be intimidating to take that first step into the exciting world of retail display. If you&#;re going to be calling a retail display safety expert for the first time, it&#;ll help a great deal if you have a firm grasp on the concepts discussed in this article. Once you know the answers to all these questions, your business is well on its way to making an in-store presence that stands out and is easy to remember.
If you need any help, FELBRO Displays is the company to call. Trusted by businesses everywhere, our retail display safety experts will help your company stand out to customers while keeping them safe.
Call us at (800) 7-FELBRO or us at . To read more of our content visit our Blog page or visit our Facebook page.
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