If you&#;re in the retail business, you know how hard it can be to catch a customer&#;s eye. Whatever your product or market is, creating a compelling customer experience is essential to succeed. If your store doesn&#;t offer something unique and valuable, you&#;re not going to make a sale &#; that&#;s why retail displays and fixtures play an essential role in your customer&#;s journey.
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People want to see what they&#;re buying and imagine how products will improve their lives. Whether you&#;re looking for a beautiful vessel to display your handcrafted window or need a display that showcases your best merchandise, DAC Products will tailor retail fixtures and displays to your needs.
But how do you know what retail display design is right for you? Below, we&#;ll explore the difference between retail displays and fixtures and how they&#;ll help your business thrive.
Here at DAC, a display is defined as something that showcases a product. Displays promote brand awareness, enforce your business&#; message, and encourage sales. Displays can be multidimensional, interactive, or simple&#;you need only customize them to your needs!
Effective displays for products will communicate your business brand using logos, product information, or any other branding you may want to be included. DAC Products specializes in building retail display designs that will take your product to the next level and let customers experience a piece of home while shopping.
By using window displays, you can assure customers that you possess quality work worth investing in. These product displays allow customers to interact with your windows and visualize how they&#;ll fit in their own space.
Usual window display types include:
If you&#;re looking for a way to showcase doors with integrity, DAC has you covered with door displays and display racks that are compatible with your space. Upon glancing at these displays, customers will know why your product is the best option.
Standard door displays include:
Multi-product displays are a specialty at DAC. These versatile displays allow you to show both windows and doors in a seamless presentation.
If your place of business requires a showroom, you&#;re in luck. Enchant your customers with a &#;showstopper&#; design handcrafted to highlight your product.
Suppose these options don&#;t fit your product, no worries! DAC is ready to customize a display that will captivate and engage your customers.
Fixtures are a product with a purpose. Retail store fixtures should be functional and enhance your space with intent. Fixtures are incredibly versatile and can perform many different functions throughout a retail space, from showcasing products to engaging with customers.
The following are examples of retail store fixtures that will enhance your customer experience.
Usually, sales counters are the location where clients make transactions and interact with employees. They can also store additional products and supplies. Some examples of types of sales counters include:
Cash wraps are a dynamic feature perfect for customers to ask questions, make a purchase, or learn more about your company.
Showcases are ideal fixtures for highlighting products and safeguarding products such as electronics that need to be secured.
Islands are an excellent option for retail establishments to promote products and serve as a contact point between employees and clients.
Sales desks come in a variety of styles that best allow employees to assist customers and complete transactions. We offer the following desk styles (along with the option to customize) to meet your needs:
All businesses need a storage area where employees can easily access supplies and overstock, and storage cabinets can perform this function with style.
If you need to showcase electronic products, media walls are a perfect option to display televisions, game systems, and more. These dynamic fixtures can be configured anywhere in your space to offer the best display capabilities.
If you&#;re in the automotive industry, pedestals are perfect for accentuating tires. Graphics, signage, and branding can easily be incorporated into the fixture by the manufacturer to create a diverse, long-lasting product.
Whether you require desks that will help you engage your customers or showcases that will help highlight specific products, DAC will create a fixture that allows your store to feature your unique products and attract customers. If you would like to explore our full range of options, check out our Fixture Catalogs.
Now that you know the difference between retail displays and fixtures let&#;s explore the benefits they can offer your business.
An effective retail display will capture the public&#;s interest and convince people to buy your products. Fixtures may communicate sales or product details to help customers find their way to the register. Additionally, good displays can reduce labor costs by enabling inventory control and shelf stocking.
Retailers can use displays to guide customers through the store and highlight targeted products. Additionally, displays with precious items can be placed in areas that help employees monitor situations such as theft.
Retail display designs allow you to implement advertising techniques that help customers interact with your product and decide. Not only do they house your product, but they also translate your company&#;s personality and purpose&#;building brand awareness. Using a custom display manufacturer like DAC Products allows retailers to create the ambiance they seek and facilitate a personalized customer experience.
When you work with DAC, you can always expect complete transparency. Customer input is valued at every stage of the design process, and you can expect the following during your display and fixture manufacturing process:
The possibilities are endless with retail displays and fixtures. The only limitation is your imagination when creating displays that will engage and delight your customers. By investing in retail designs built with your specifications, you create a distinctive experience for the consumer to encourage them to come back again and again.
Retail displays and fixtures offer multiple benefits for customers and business owners alike. If you want your business to stand out amongst the crowd, you need to give consumers an experience that&#;s smooth, interesting, and interactive. When looking for a retail product, you want to find a manufacturer that you can trust to fulfill your vision and deliver quality, and that&#;s why DAC Products is here to help. Contact DAC Products with any questions you may have about retail displays and fixtures. We&#;re happy to help you conceptualize your vision!
A retail island display is a visual merchandising technique where the merchandise is arranged so that it can be seen from all sides. The main concept behind this display is to showcase specific products that can be seen by every shopper, no matter which direction they may approach them. Take a look at this excellent example our team recently spotted from Christian Langloys!
Every retail display is different, but most products have the same needs: to be visible and appealing.
This retail island display is from Christian Langloys, a specialist in seafood produced for supermarkets and restaurants. It is engineered from wood material and comes with a large metallic pot in the upper layer. Additionally, it showcases a variety of products from Langloys Traiteur, which are packaged from small to tall glass bottles.
1. Providing a Compelling Presentation
Retail island displays are often used to display product collections in retail locations such as grocery stores, apparel shops and more. These displays present products in an organized way that is ideal for shoppers who want to find a specific type of product. The island display structure can include several tiers that allow retailers to easily switch out products as desired.
2. Excellent Position Within the Store
Retail island displays are the ideal solution to give your customers a clear overview of your products. They can be used for both displaying items and for serving customers, thus increasing customer satisfaction.
An island display allows retailers to showcase their goods in an easily accessible location for customers who may not be able to get to the other end of an aisle or are simply looking for something more convenient to reach.
In addition, because many island displays have a large amount of floor space, retailers can use them as mini-stores within their larger area in-store and move products around depending on seasons and promotions.
3. Visually Appealing in All Directions
Retail island displays are designed to be visually attractive for consumers. By arranging items on the display, it can create a sense of comfort and well-being. It can also enhance the image of a store&#;s product offerings by creating an appealing sales environment.
These custom retail displays are arranged in-store in such a way that they can be easily accessed. They usually have ample space around them that allows customers and passersby to take a closer look at any given product being displayed. This means that customers can get a full view of what&#;s on offer without having to walk all over the place or squeeze through other people just to get up close and personal.
4. Belongs to the Category of Impulse Buys
If you think about it, retail islands are often located in areas where customers are most likely to make impulse purchases. For example, in supermarkets and supercenters, these displays are typically located at the end of an aisle where there is space for people to stop and browse. These spaces tend to be highly visible from other parts of the store, which adds to its visibility and allows passersby to see what is being displayed.
5. Makes Marketing More Memorable In-Store
For many retailers, the in-store experience is the key to driving sales. And for those who depend on impulse purchases to drive incremental revenue, a well-stocked retail island display can make all the difference in how shoppers view the products on hand.
Developing retail island displays are a great way to catch customers&#; attention and make your brand stand out from the rest. It&#;s a fun and effective way to market your business in a retail setting.
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Island displays are a great method for increasing the visibility of items, eliminating visual noise in areas such as entrance points, and creating a memorable experience for consumers. An effective island display can become an eye-catching centre point wherever it&#;s showcased and help give a store&#;s brand and identity.
With this convenience on hand, retailers are able to offer better customer service and increase sales. Inventory turnover will be higher because shoppers can browse merchandise without needing to wait in line at registers or seek assistance from clerks.
Despite the proliferation of online sales channels, traditional physical stores continue to be the most effective tools for showing, promoting and explaining the product to the consumer. Loyalty and customer engagement are closely connected and the use of interactive totems plays an important role in this discussion.
The customer engagement activity within a store is essential to involve and keep today&#;s customer, smarter and more informed than in the past, constantly looking for a satisfaction that changes due to the multiplicity of offers and sales channels . Blending the online experience with the offline in-store experience in a seamless and consistent way is vital.
This need to seamlessly combine the experiences offered online with those offline leads numerous shops and flagship stores to use interactive promotional islands, i.e. corners made up of interactive touch screen totems flanked by commercial figures who illustrate and carry out the sales activity.
A strategy which, in addition to promoting and illustrating the product available in store or online, demonstrates the continuity and closeness that the brand intends to ensure to the customer, involving them in a new way in a series of unique and personalized experiences, capable of retaining and stimulating new experiences of purchase.
At the basis of a customer engagement strategy using interactive totems, we should not overlook the fact that today shops no longer sell only products or services, but are moving towards being suppliers of new and memorable, personalized, fluid and consistent shopping experiences like those offered online.
In this scenario, interactive totems are perfect for concretely enhancing traditional physical sales channels, showing dynamic content and captivating videos capable of stimulating the proof of purchase and with it the sale, also allowing the collection of useful data for marketing activities following.
Easy-to-use commercial tools, able to facilitate the union between physical and digital store and to be at the heart of the omnichannel marketing strategy.
According to the Digital Innovation in Retail Observatory , promoted by the School of Management of the Milan Polytechnic, in in-store physical trade overcame the suffering experienced in the pandemic and regained its centrality in business development plans, also thanks to the innovation.
&#;In recent years, retail, especially physical, has experienced moments of great stress. In , the scenario has completely changed: Italians have rediscovered the value of physical experience. We are facing a recovery that of the physical channel requires a revision of the points of sale not only from an infrastructural point of view, but also from a digital point of view.&#;
In fact, the customer experience is simplified and made more aware: digital kiosks , implemented by 28% of top retailers, encourage greater knowledge of the products, while digital signage solutions (23%) activate effective communication with the customer.
An interactive product promotion totem pole, also often referred to as an interactive kiosk , is a type of totem pole designed to promote a product or service to potential customers.
It can be found in a variety of environments, including shopping malls, supermarkets, brand stores, and are generally used to showcase products or services through displays, interactive demonstrations using the built-in touch screen.
Currently, interactive totems are used to promote a wide range of products or services, including retail products, food and beverage products, services and information or entertainment products.
They can show advertising content or offer features through their touch screen display, such as for example allowing the printing of discount coupons , making video presentations on how to use the product or allowing easy redemption of loyalty points .
Placed inside shops, interactive totems are an effective way to attract the attention and involve potential customers, who in self-service mode can find answers or read product details and characteristics, confirm items available online and book delivery in store .
They can also sometimes be used to collect customer feedback and collect data on customer preferences and behaviours.
In response to the current economic situation, we are seeing the implementation of new omnichannel sales models. A changing market, a changing customer and which necessarily implies changes with which retailers innovate: lean approaches are preferred which ensure the flexibility necessary to operate in uncertain conditions such as the current ones.
In the light of recent data, the use of interactive totems positioned inside the store, especially if supported by promoters or trained internal staff, proves to be an effective tool within the sales cycle, both in the product presentation phase , than in the invitation to purchase and in the subsequent conversion or acquisition of the customer.
Last but not least, the fact that it allows the collection of useful data for subsequent marketing activities increases its attention from many retailers.
The reasons for this interest are linked to multiple factors. We explore some of them here.
Greater power of attraction and greater curiosity
The attractive power of bright touch screen displays is far greater than printed media or classic roll-ups, which in many cases require the occupation of larger areas to obtain a similar visual and eye-catching power.
Richer and clearer communication
The content on the display is much richer and more dynamic than the static printed billboard, capable at most of showing a message sized in respect of the physical space available. On an interactive totem, on the other hand, it is possible to provide as much information as is needed to capture and enrich the customer&#;s experience, using the monitor as a digital poster when there are no interventions and touches on the display, and as a touch screen device to show detailed and specific content thanks to the touch sensitive user interface.
Effective and persuasive communication
Thanks to digital and the comfortable touch screen, communication is dynamic and able to show movies and videos suitably designed to involve, inspire, educate and stimulate purchase.
We all know the effectiveness of a good video in building trust and desire to buy.
Up-to-date and plannable communication
Thanks to digital technology and digital signage software, it is possible to define content schedules to be shown based on the days and hours of the week, the store or the geographical location like never before. The cloud technology and the remote accessibility of the interactive totem also allow support and maintenance activities in real time.
Sales and marketing in synergy
The use of interactive totems has proven to be valid in helping the in-store promoter in sales activities, without neglecting couponing and lead acquisition activities. In fact, acquiring interest and translating it into data for marketing now becomes immediate. And marketing has the ability to see the effectiveness of the activity in real time and take additional or corrective measures day by day.
Nowadays it is certainly a challenge to propose and attract consumers with something new and continually different, intriguing and significant at the same time.
Being able to arouse emotions and experiences that are always new and possibly differentiating and enhancing the brand, is certainly not trivial.
However, by appropriately using the integration between physical and digital channels, without neglecting the human component, it is possible to create meaningful and memorable moments, capable of encouraging purchases or generating word of mouth.
Among the many elements to take into account, these tips can be valid for many situations:
Pay close attention to the creation of the content. &#;Homemade&#; may be fine in some cases, but not for many.
Do not neglect the peculiarities of the point of sale. The solution must be intelligent, not precarious.
Logistics and professional services can make all the difference when it comes to traveling events.
Choose a partner specialized in terms of content and devices, to avoid defects in terms of integration and user experience.
The integration of the user interface and the interactive totem must be well thought out for a heterogeneous and broad audience.
Equip the interactive totem with adequate functioning monitoring software.
As mentioned, the evolving retail landscape has pushed brick-and-mortar businesses to become more creative in keeping customers - ESL is a perfect example; it enables real-time price adjustment, which is essential for retaining on-site purchases. Therefore, ESL can be a key branding component - they are proven and practical for retailers who are seeking new avenues to improve operational efficiency and customer engagement.
Here are the advantages of using an electronic shelf label.
Simple and Versatile Operation
Unlike traditional printing, ESL is more cost-efficient in managing the price adjustment process. Rather than spending too much time in print, cutting, and placing new labels across the entire store, creating digital content is way faster - it saves time and labor spent. Furthermore, retailers can verify the accuracy of prices and make necessary changes before customers raise concerns.
Improved Long-Term Visibility
ESL signage has a compact and brilliant design - it brings product details to life. In contrast with printed labels, an ESL display&#;s electronic ink features clear fonts and colors to greet approaching customers; moreover, it only uses small, long-lasting batteries - requiring minimal power to operate while delivering optimal performance.
Convenient, Integrated Content Management
Operating ESL technology alongside standard displays allows for a seamless, unified management - users can create, deploy, and schedule content across single shelves or shelf groups from any location using a centralized platform. As a result, it enables convenience to view and update pricing details throughout an entire signage network.
A More Informed Shopping Experience
There&#;s more to ESL than merely providing the product pricing; it features integrated* Near Field Communication (NFC). The NFC offers a range of information to guide customers on their purchasing decisions. Plus, retailers get the chance to inspire immediate on-site shopping and generate revenue through sharing in-depth resources.
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