floor-standing or free-standing display unit (FSDU, stock-holding floor-stand, floor-display) is used in physical retail environments to hold products from which the consumer can shop. All shops, especially supermarkets, are likely to feature these marketing communication materials supplied by the manufacturer of the products. They should be a part of every marketer&#;s mix.
Because it is a fully independent fixture, it can be placed disruptively about anywhere on the shop floor, preferably in the busiest areas on the pathways of browsing shoppers. Or it is used in key areas, such as near to the check-out to tempt customers for a last chance for a latent, indulgent or rewarding buy.
As a stand-alone off-shelf device it is more likely to catch the eyes of consumers, who prefer brands they discovered first. This is what makes floor-displays great! Consumers are much more likely to buy a product that jumps out at them rather than something that sits among other products in the middle of the monotonous shelf.
Placing a floor-standing display unit in the eye line of customers is the best way to catch their attention and therefore sell products. On the longer run a display material continues to deliver results because the majority of consumers will consider becoming loyal to a brand after their first purchase.
Why are they popular? Here are 4 reasons why we believe, according to our biased opinion, that they are a brilliant idea.
We specialise in the creation, design and manufacture of point-of-sale display materials, specific retail furniture and merchandising solutions, all 100% custom-made to the in-store projects of retail and brand. At Team Pilotes, we prioritise environmental sustainability by analysing the life cycle of each project to minimise its impacts &#;&#;
According to a recent survey from POPAI (the point-of-purchase industry association), nearly 75% of shoppers notice display materials and the products inside them. They say also noticing the branding. They consider they are relevant, non-intrusive forms of advertising.
50% of respondents consider display units to be important to very important. They increase the likelihood of spontaneous buying or the willingness to switch brand. 40% of those surveyed had spontaneously bought products, or bought a product that wasn&#;t their usual brand, because it was showcased on an attractive display.
We believe that shoppers in browsing mode are often willing to wait for the offers on display to help themselves in the buying process and to improve the speed and convenience of shopping.
Stimulating sales is by far the first benefit of any display solution. But no matter how big the impact is on the shop floor, a display will decorate your warehouse if retail doesn't want to use it. Shop managers and department heads need to be convinced also.
Good imaginative materials can be appreciated by retail for various reasons: they can facilitate store operations and free up time of store assistants, they can maximize the utilization of precious space, highlight featured products, facilitate product storytelling, let customers fully experience the products, inform and orient decisions in a self-service format, ...
In sum, they make physical retail spaces convenient, interesting, exciting, less predictable and less corny. With always something new to discover through displays, convivial points of sale become real "shopping experiences" for customers. A win/win for retail and brand manufacturer.
Saving an offer from the relative anonymity of the store shelving, stock-holding display solutions are covered with branding to effectively expose together brand and product with maximum appeal. As well as being eye-catching manner of showcasing products, a floorstand is an excellent form of advertising.
Indeed, as consumers notice the display units and the products inside them, they will also notice any the name of the brand, colors, scenery, grahics and key messages that are printed on them. They are therefore an excellent way of reinforcing branding efforts and highlight the distinctive strengths of products on the right moment, the last step of the customer journey.
A floor-standing display unit is a 100%-custom-made independent fixture. First of all, it is adapted to integrate the constraints of the target retail environment (and department). But the biggest advantage is that it is customized and manufactured to any shape & size, with no limits!
Originality is essential to stand out. Unlike fixed shelving installations, they are easily adaptable to a brand, target audience, and above all, the offer on display. A sleek display that organizes the merchandise neat and tidy on product-specific shelves, accessible and ready to be picked-up, doesn't just look good, it also helps customers to find faster what they need.
All of this means that shoppers are more likely to pay attention to what is in these display units, rather than what is on the regular shelves, meaning that more products are likely to be sold.
Not only merchandising (product presentation) tactics, but also informative or educational content can facilitate a pleasurable experience and suggest knowledge and expertise. Such positive experiences ensure that customers come back more often.
Because they are polyvalent solutions without limits, it is important to match them to the financial capacity of the products on display (expected turnover, margin, lifetime, long term effects of the activation, etc.) The content of the creative briefing can advance priorities early in the development process.
&#; To find out more, read our article > 10 tips to increase retail sales with POP display.
The key to an effective floor-standing display units? 100% customization, because there are many good solutions adapted to any context. Because of their diversity, it is vital to know the different types and how they are used.
We focus on permanent or semi-permanent displays, which are solidly made of durable materials to be used for a longer period of time on a busy shop floor (as opposed to promotional or cardboard displays).
We see this a lot at retail and club stores: a simple, non-custom Floor Display that gets the job done. How can you expect to hit your sales target if you don't invest in your presentation at the store?
You have a great product, a beautiful package, but you left out one thing - your display! A Floor Display is a great way to grab your customer's attention on the store floor. It's an easy thing for most brands to overlook, but this is exactly the issue we aim to solve.
Though customers are taking fewer trips to retailers every year, each trip has tripled in value - meaning you have to catch their attention.
A Floor Display is great for showcasing your product or having a footprint in the aisle at retail to increase brand awareness. And it&#;s crucial you have a display that not only stands out but is structurally sound to withstand the challenges of grocery, department, or retail store settings.
We help upgrade brands from plain to premium with our custom digitally printed Floor Displays. A Floorstand is a point-of-purchase retail display - or POP Display - used to promote and sell products.
Designing can be a fun process. Whether you&#;re tackling it, or working with our Creative Services team, you need to consider key things about your retail display, and your customer.
Related: How To Use Color Theory With Displays
Choosing a printing option is more than simply looking at cost factors. The technology has been changing over the years, and while some older methods are still proven and effective, newer methods have introduced completely new ways to attack the marketplace.
Here are three printing options to consider:
When it comes to commercial printing needs, lithographic printing is the most used solution. And it&#;s great if you&#;re creating a single design to print over and over without much customization.
One of the main issues is the upfront costs for the printing plate and the lead time for the project. If you choose Litho, that means you&#;re committing to waiting, and a portion of your budget before you even get your first box.
If you are looking for a high-volume production run of a single design, this is the way to go.
Bennett's digital presses are game-changing for the custom retail display industry. While other companies might tell you that Digital isn&#;t competitive when running large orders, what they aren&#;t telling you is with Digital you can run a variety of designs and be extremely cost effective.
No need to pay for, or wait for, new printing plates to be made!
Digital has been growing in the industry, but only a few brands have actually started to take advantage of this huge opportunity.
Imagine creating regional messaging, designs for different stores, seasonal or product variation sizes - all without additional costs.
We were the first to invest in a high-speed, single-pass, direct-to-corrugate, 6-color digital press in North America. If you want to learn more, check out our page on Digital.
Flexographic printing will bring your printing costs down, and tooling costs are typically lower. It has a fast turnaround time that can use both water and oil-based inks. But, compared to Lithography and Digital, Flexography has a noticeably lower printing quality.
It cannot create photo-quality images. Smooth colors or gradients will have visible banding.
The colors aren&#;t as vibrant or crisp as the other two options, but this printing format is inexpensive. It also doesn&#;t require as much attention to detail and can be produced at a very high speed.
Digital Printing has opened up completely new avenues for brands to create a Floor Display. The biggest advantage of a digitally printed Floor Display is to use alternate print designs.
By using this approach, you can create seasonal messaging, regionally targeted messaging, or simply create a new look when you need to replace the display.
Each new print won&#;t incur additional costs thanks to Digital - because you don&#;t need printing plates. There&#;s no slowdown to get you to market.
There are no minimum quantity orders which is great for the initial proofs - but even better if you run 4-versions of a display rather than a one-size-fits-all approach.
Digital opens up a whole new world of possibilities - and we were among the first to invest in this game changing technology. That has put us ahead of the learning curve in the industry.
Related: Digital Printing Can Help Make Your POP Display More Sustainable
Here are some design tips for create an effective Floor Display from the ground up:
From a customer&#;s perspective, many club stores can have dim lighting - which means bright, bold, and contrasting colors will stand out.
Messaging needs to be clear and motivated. What should your customers know as they pass by the display? What can they see from across the store? Keep it concise and focused! Only the most important benefits should be included here.
These are all about selling in high-traffic areas. You want a clean and organized presentation of your products to catch the customer&#;s attention. They are ideal for introducing new products or promoting special offers to drive purchases.
So many businesses simply fill a quota of product in their display. They forget a customer has to interact with the display and take the product out. That said, you want the display to be easy to restock for retailers to keep selling your items.
Each color speaks to the customer on a different emotional level. That's something all designers know. Why not use that on the store floor? Here's an actual opportunity to put that knowledge into practice and create something that matches your brand in a powerful way.
Most manufacturers claim they will match your brand colors accurately, but they're not actually equipped to do that. We have some of the best printing capabilities in North America, and promise we can actually match with 100% accuracy.
Consider how often you will need to replace your display over the year. Each time you do is a chance to attract more customers - so why not harness the power of Digital Printing and create a fresh look for your display at a fraction of the cost - and without slowing your speed to market.
A great display is key, but don&#;t forget about things like warehousing and fulfillment. You need a plan to get your display made, packed, and sent out to retailers. That&#;s why we offer turnkey solutions including Contract Packaging, Shipping Boxes, and Packaging Supplies. The more downtime you have with a display, the less money you make. More on that later.
When you are creating a new display or updating an existing design, it&#;s important you are confident that your new partner understands all the current retailer and club store compliance guidelines.
If you design a Floor Display for retailers that won&#;t be approved, you will waste valuable time when you have to start all over.
You need a partner that not only designs and manufactures Floor Displays, but also understands the entire production process to get you to the storefront as fast as possible.
A successful Floor Display program depends on your understanding of the entire budget and economics of the entire process. Setting a budget for your display is an important step before beginning the design process.
Without a budget or even a range, the process will become inefficient and aimless. When creating your budget, consider the price of your product, your profit margin, anticipated sales, and the length of time you expect your display to be in place.
The higher the sales price of your product, the more you should consider investing in your display.
After material costs, the best way to manage per-unit display costs is volume. Each display design will require tooling, set-up time, and upfront costs.
The longer the manufacturer can run, the more units you can use to spread those costs out.
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But thanks to Digital Printing, we can create multiple graphic designs for your display without increasing costs for those changes.
Using a single design shape but unique seasonal designs, you can look brand new at retail and keep your costs relatively the same.
If you order Units at once: You would need to pay all upfront tooling costs, wait for the project to be prepped, and purchase all the materials upfront. Then consider the entire supply chain, including storage, of your Displays.
If you order 5 runs of 400 Units over 3 Months, You would need to pay all upfront tooling costs and wait for the project to be prepped, but only purchase the initial materials upfront. Then you can actually redesign the graphics of the following 4 orders of 400 Displays.
Although both orders purchase units, the second order has more design flexibility and lower upfront costs to get started in the market. Because of Digital Printing, the difference between short runs and long runs is no longer much of a factor in cost.
Now that you have your design in place, it&#;s time to transfer it to the structure template, a.k.a, the dieline.
There are a few dieline and artwork preparation requirements that need to be noted by your designated designer, even if your artwork is done and ready to go.
If you do not have a designer, then your packaging company will take care of this for you.
A dieline is typically created on a computer with a designing tool such as Adobe Illustrator, Artioscad, or Adobe InDesign. Measurements need to be precise, to save time and money.
Working with your packaging partner, you will deliver high-resolution quality artwork for printing. It&#;s best if you speak directly to the company you are working with to determine the exact specifications for their CMYK printing.
At Bennett, we offer access to our award-winning Creative Services to help you design, prep, and deliver all your artwork to our manufacturing teams - and ensure your project details are correct every step of the way.
Need more clarification on preparing your artwork? Reach out to Bennett if you need help with any of your designs!
You should always request a prototype display to confirm the structure and printing for final production, especially if you have a very large order.
Once the prototype is created, it can be delivered to you in person or via mail carrier.
We have an array of equipment in our Creative Services Department that will match the exact quality of our High Speed Digital Printers to allow you to get prototypes quickly - and move your project along to production.
Once you finalize everything, your retail display is ready to go into full production. You can sit back, relax, and wait for the arrival of your display!
Receiving your shipment all depends on your requested timeline, the size of the display, the method of delivery, etc.
It is different depending on your situation, but your account manager will keep you up-to-date with the production and shipping process, ensuring that you are always on track.
Learn more about our Contract Packaging
Pro Tip: If you need to order on a consistent basis, talk to a packaging expert to map out your inventory expectations and schedule. This will make it easier to maintain a healthy inventory flow and allow the manufacturer to know exactly when you need it.
Over the years we have been delivering fully kitted displays for customers across the United States without issue. The reason you would want to choose this option is to cut down on costs.
The less hands your Displays and products have to touch, the lower your costs.
Shipping KDF is a great option if you want to assemble in your own facility and prefer the safer and cheaper shipping method. Thanks to the stacking efficiency, it&#;s easy to see why this is a great way to cut down on costs for some companies.
But, you will need to create and include a set of clear assembly instructions along with a parts list and any tools required for assembly.
To ensure your Display arrives safely, it&#;s important to pick the right type of corrugated material and packaging supplies for the job. You&#;ll want to talk to your manufacturer or 3PL provider to consider the best shipping box and packaging material to use.
Learn more about our Packaging Supplies
You&#;ll want to make sure your provider can safely deliver your Floor Display as a 3PL.
International Safe Transit Association (ISTA) testing helps brands to create packaging that will protect against shock, vibration, compression, and any other atmospheric hazards in the distribution environment.
This allows you to eliminate the need for multiple trial shipments and get your products to market faster, while also ensuring its survival.
It can also help you negotiate lower freight and cargo insurance rates - due to the confirmed lower risk of shipment damage.
We conduct a range of shipping tests (vibration, drop test, etc.) so that you are certified and ready to go. We partner with you through the entire process and ensure there aren&#;t any surprises - and if there are, we are ready to solve them.
One of the most important things you need to do is stay on top of maintenance.
Don&#;t neglect your display upkeep. Even the best displays will lose their appeal if they look dusty or worn down. Remember, your display represents your brand and your product - if you invest in a great display, you should make sure it stays presentable.
Displays should be checked regularly, even throughout the day. That way, you can be confident they never appear &#;shopworn.&#;
"If you invest in a great Floor Display, you should make sure it stays presentable."
Brands and product companies should regularly perform retail audits to ensure stores&#; merchandising is compliant with agreed-upon standards. The retail store audit process checks merchandising execution, including:
A number of people can perform audits for you. Retail staff, brands, or even third parties can complete the task, but be sure to give them a checklist and ask for photos.
Audits help retailers and brands hold each other accountable. After all the agreements are in place for floor space allotment, signage, and other elements, retail store audits verify the deal and ensure everyone is happy.
Thanks to the latest innovations, you can use software that includes inventory management and automated audit-based reordering - all great tools that can further the benefits of audits and help keep your supply chain moving.
Bennett is a premier packaging and retail displays manufacturing company striving to protect and promote our clients' products with customized corrugated solutions. When you work with us, you&#;re part of the family. We will partner with you every step of the way.
With our fully-integrated design-to-delivery process, we can be the single supplier source. We are an award-winning manufacturer of virtually anything corrugate. We offer everything from plain brown shipping boxes to sophisticated, high-graphic printed point-of-purchase displays, and everything in between.
What is a Floor Display / Floorstand?
A Floorstand or Floor Display is a wide category of display type that sites on the floor at retail. These can be designed as a dump bin, shelved, or gravity fed unit. They are great for getting low to moderate amounts of product into retail stores and in high traffic consumer areas.
Are you retailer and club store compliant?
Of course! We have great relationships with all major retailers and club stores, and are up to date on the latest specifications and guidelines for complete compliance. If you want to go to Walmart, Target, CVS, Walgreens, Costco, Sam&#;s Club, Bjs, or any other store - we can get you there.
Where can I order retail displays?
Bennett offers a wide variety of retail displays. No matter what kind of product you have, or display you need, we can make it. Just Contact Us and we&#;ll get back to you ASAP!
What Printing Styles do you offer?
We are able to produce Litho, Flexo, and specialize in Digital. We were one of the first manufacturers to invest in Digital Printing, and that&#;s put us ahead of the curve. Typically customers think Digital is only useful for small runs, but Digital allows you to create printing variations and create multiple runs of different targeted designs - using some of the latest innovations in marketing!
If you want to learn more, please visit our website Floor Display Stands.