Why Your Business Needs Interior Signage

If you have ever spent time looking for a fun new coffee shop to visit, tried locating your favorite restaurant, noticed a new boutique opened down the street from work, or simply looked up while driving, business signs may be a familiar sight to you. Many consumers, and businesses, are most familiar with exterior signage because they are so easy to see. The importance of these signs is just as easy to see &#; they mark your business&#; location, attract new customers, and increase your profits. However, while they may be less noticeable, interior signs are equally as important for your business. Interior signs extend your branding, create an inviting atmosphere, and help customers navigate your space.

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EXTEND YOUR BRANDING

If you stop and think about big brand names you may be able to recall their logo, brand colors, or even their slogan. This is something called brand association, and the more positive associations with your brand a consumer has, the more likely you are to gain repeat and loyal customers. Big brand names are able to achieve such high levels of brand association because they are constantly exposing their customers to these important brand elements. This is something every business should strive for and can be achieved with signage. While exterior signage is a prime example of branding, good businesses understand the importance of extending their branding beyond the front door. You can hang your logo above the reception desk, display your slogan on door vinyl, and even design a mural wall that tells the story of your business. With the use of interior signage, you can further emphasize the important elements of your brand and make lasting impressions on your customers.

CREATE AN INVITING ATMOSPHERE

When it comes to making first impressions, it only takes seven seconds. The moment a customer is introduced to your business they begin formulating an opinion of you and the products and services you offer. While exterior signage may be the first introduction consumers have to the quality of your business, interior signage helps further extend that message of quality. Interior signage enhances the appearance of your space, conveys care for your customers, encourages sales, and creates loyal customers. The use of signage can extend beyond the practical to help beautify your space in a way that employees, vendors, and customers will all enjoy. With the integration of important brand elements alongside fun designs, your options are limitless! You can turn white walls into statement walls with colorful vinyl, highlight important donors with different sized plaques, use door vinal in conference rooms to create more privacy for important meetings, incorporate in LED lights to brighten up the space and add a fun pop of color, and so much more.

HELP CUSTOMERS NAVIGATE YOUR SPACE

However, when it comes to using interior signage for practical purposes, it may be for wayfinding and compliance reasons. Unlike seasoned employees, your customers will not know where things are located in your building or how to navigate your space accordingly. For this reason, it&#;s vital that you incorporate wayfinding signage throughout your space that points to the restrooms, elevators, stairs, and exits. In addition, you may also want to include building directories by the front door or maps by the elevators that highlight emergency fire escape routes. Another important element to consider is that the Americans with Disabilities Act (ADA) has established important standards for signage that, if violated, can result in steep fines. So, ensuring that your signage complies with these standards can save you from unnecessary heartache and money loss.

DESIGN YOUR INTERIOR SIGN PACKAGE WITH COMET SIGNS

In addition to exterior signage, Comet Signs by Stratus wants to help you design the perfect interior sign package that best fits your needs. Contact us today and begin working with our in-house team of designers that will help Bring your Brand to Life!

Interior signs are as much a part of your business branding as they are a part of the building décor. Whether you are looking to provide directional assistance to clients and visitors, or putting your brand&#;s logo on display for a dramatic first impression, custom interior signs provide a versatile solution for both.

Regulatory Signs

When it comes to ADA signage requirements, there is a lot to consider. The Creative Sign Designs team knows the regulations backwards and forwards and can deliver custom, ADA-compliant interior signs that are stylish and in line with your brand. When installing ADA code-compliant interior signage, you will need to consider the following:

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• Color &#; words and characters must have a high contrast with the sign&#;s background color. Typically, one very light color and one very dark color are chosen.
• Font &#; all type must be in a sans serif font. For permanent rooms only, the type must be in all uppercase letters.
• Content &#; braille is required for permanent room signs and must be rounded rather than square. Signs with pictograms must be displayed on a background of at least six inches in height.
• Placement &#; sign positioning varies depending on the type of door, but in any case should be located closest to where someone would look or reach to open the door.

Review our complete summary of ADA regulations for interior signage here.

Interior Wayfinding Signs

The purpose of wayfinding signs is to get people from point A to point B with as little confusion as possible. There are several ways that Creative&#;s custom, wayfinding signage can help map out your place of business to clearly communicate directions.

• Color Coding &#; color is often more memorable than a name or icon. Using color to isolate areas can help distinguish between different floors or sections of your building.
• Picture Themes &#; pictograms and digitally printed murals on the walls are a visual indicator that help visitors determine whether or not they are in the right place.
• Interchangeable Content &#; signs with the ability to change out the content are often used in hospitals and in buildings where the use of the space varies. This could vary from a directory in a lobby with tenant names to office room identification where the name of the occupant is interchangeable.

Before starting on your custom wayfinding signs, the Creative Sign Designs team will perform a comprehensive site visit in order to plan the most effective wayfinding system just for you.

Decorative Interior Signs

Sleek, custom, decorative interior signage can turn your in-office branding into a creative design element that complements both your space and your brand.  The design options for interior, decorative signs and reception signs are endless. Creative&#;s experts can help you create the perfect solution for your space. Some of the decorative interior sign options you have include:

• Wall-Mounted Channel Letters &#; even though these are inside, they can still be illuminated and an eye-catching piece.
• Flat Cut-Out Letters &#; typically pin-mounted to a wall, flat cut out letters or a logo can be made of aluminum or acrylic and have a number of finishing options.
• Gallery Wall &#; a gallery wall can be created from images or branded content to create a unique illustration where a large space is available. A method Creative uses often, images are digitally printed and adhered between two pieces of acrylic and mounted on the wall with standoffs.
• Vinyl Appliques &#; digital prints can be applied to a flat wall surface or on a glass surface. On a wall they serve as a decorative element often featuring branded images, while on glass they can be a unique way to create a privacy barrier.

Check out the work we did for the Capitol Theatre to learn more about our custom interior and exterior sign work.

No matter your interior sign needs, our team will work with you to deliver the ideal solution for every environment. Contact us today to get started.

Want more information on Interior Signage Solutions? Feel free to contact us.