Planning an event is a lot of work. From inviting guests and maintaining a budget to arranging entertainment and coordinating with event suppliers, event planners have a lot on their plate. With so many moving pieces at play, it can be easy for items to slip to the bottom of the to-do list, but there&#;s a critically important part of all event planning processes that can&#;t be forgotten: the signage.
Event signage has a significant impact on the experience of your attendees. Clear, concise, and attractive event signage can provide directions, help guests find what they&#;re looking for, decorate the venue, promote your brand, and advertise sponsors.
Choosing unique event signage is a significant task for an event planner. To help you get started, check out our favorite event signage ideas that enhance the atmosphere of any event.
Inside your event venue, signage can be used to provide directions, increase brand awareness, promote sponsors, highlight exhibit areas, and more. Use these indoor event signage ideas as inspiration for any indoor corporate or business event, from a workshop or tradeshow to a conference or seminar.
Custom hanging banners or suspended signs draw attention and improve visibility. Whether you want to label sections of your venue or help guests find your booth, hanging a banner from the ceiling makes your brand easy to spot.
Does your event have speakers giving talks? Will they use a lectern? Lectern signage is the perfect opportunity to brand your event and promote sponsors.
Lectern signage does double-duty: Since presentations are often photographed, recorded, or shared online, you can use lectern signage to promote your brand for long after the conclusion of the event.
The floor of event venues is often unused space. Instead of ignoring this prime real estate, use venue floors for promoting, branding, and advertising. Add floor decals and graphics to get attention from attendees, provide wayfinding information, or add decorative flair to your event venue.
Add vinyl decals to the windows or walls of your venue to make sure your message is seen by everyone attending your event. Display decals on the wall behind your stage or apply them to windows and let the light shine through.
Coroplast boards and other coroplast signs are an excellent option for indoor event signage. These signs are easy to carry, durable, customizable, and aesthetically pleasing. Put up coroplast signs to identify entrances and exits, direct guests around the venue, and draw attention from anyone walking by your venue.
A fun, eye-catching way to promote your business and event is to use free-standing oversized signage&#;if you have the space for it. This type of indoor event signage can be used to welcome guests, mark areas of the venue, and promote your business. You may also be able to turn oversized signage into a photo opportunity for attendees.
Outdoor event signage helps shape attendees&#; first impression about the event, your brand, and the experience you want to create. Keep these event signage examples and ideas in mind as you decorate the outside of your venue or when you are planning an outdoor event.
Vinyl wraps are the perfect option to turn a pickup truck or other vehicle into a moving, eye-catching outdoor event sign. Not only will everyone who passes by see your message, but you can also park the vehicle outside the event venue to make a striking outdoor sign.
Yard signs are easy to spot, lightweight, and customizable, making them a popular choice for outdoor event signage. Use yard signs to direct attendees to your event booth, point guests in the direction of the restrooms, and show people where to park.
Flags are extremely versatile as outdoor event signage. Print any design on a flag as well as choose a unique shape. And since they can be tied to just about anything, you can hang flags high enough to be seen above the rest of the event chaos.
Stand-alone banners are traditional for a reason: This type of outdoor event signage is an affordable and aesthetically pleasing choice for any event. Make sure you design banners with large, readable text and print them on high-quality machines to make the most of their appeal.
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Outdoor events often use barriers to direct foot traffic, easily funneling attendees to your check-in point and showing guests where to wait their turn. Banner signage turns these temporary walls into an opportunity to entertain and inform. Hang signs, flags, or banners along barriers to take advantage of this prominent spot.
At United GMG, we are a one-stop shop for all your event marketing, signage, and printing needs. Our experienced designers and printers are ready to help you determine what types of event signage you need, design eye-catching materials, and print your signage with our high-quality machines.
Contact us to get a free quote or call to speak to a United GMG representative today.
This article is re-posted from User Centric&#;s blog.
Having attended many conferences over the years, I have noticed that navigating from room to room is often more difficult than it should be. This is unfortunate, especially since the events I attend are usually related to improving the user experience.
The problem is that conferences are usually held in locations designed to be multi-purpose but end up not fitting any single purpose well. Conference organizers have to do extra work to ensure their attendees can easily navigate from, let&#;s say the speaker room to the business center. This can sometimes involve traversing several mid-levels and multiple right and left turns through a maze of random halls and rooms.
After returning from a recent seminar, I started thinking about what makes wayfinding these events work well and what causes them to fail. Here are a few best practices I believe organizers should consider when designing the wayfinding signs for a conference:
1. Directional signs should be located throughout attendee &#;common routes&#; and at each intersection along those pathways. Signs at intersections should identify what rooms are available at each turn and long hallways should have signs halfway down to assure attendees they are headed in the right direction.
2. Provide directional signs for food and restrooms within the conference space. Although the facility may have its own wayfinding signs, attendees will be conditioned to wayfinding using the conference branded signs.
3. Match the arrows or other directional indicators on each sign with the actual route directions. Users will interpret the direction of the arrows literally as they are displayed so use diagonal or angled arrows if necessary.
4. Place identification signs at each room related to the conference as well as any room mentioned on directional or informational signs so attendees can confirm they have arrived at the correct location.Ensure these signs are placed perpendicular to attendee&#;s view and route so attendees can easily see the signs. Use multiple signs if users are arriving from multiple directions.
5. Match room names referenced on all signs with labels used by the facility. For example, if the business center is in the Indigo Ballroom, make sure that the &#;Indigo Ballroom&#; is referenced on the directional sign.
6. Provide users context by including a map of conference-related rooms on directional and most informational signs. Display a map of the entire conference area at the Registration table so attendees can get their bearings as they arrive and include useful reference points such as hotel lobby, elevators and streets outside of the building. Directional signs should also include maps with &#;You are here&#; indicators for context while navigating. Finally, include a map with any conference handouts.
Signage and wayfinding are important to orient attendees and help them navigate during the conference. Given how unique and random these spaces tend to be, it is important to take careful consideration when designing wayfinding signage, especially if the conference is in any way related to user experience.
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