When you walk into a store these days, there are several brands fighting for your attention.
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Signage, screens, posters, and more are used to get you to take a closer look. But let&#;s be honest, a two-dimensional sign or poster isn&#;t the most effective method of capturing your attention.
So how can you get your product noticed more in a visually cluttered retail space? The answer is with POP displays.
A POP display is also known as a &#;Point-of-Purchase&#; display is intended to do one main thing, and that is to attract shoppers attention and boost in-store sales. The POP display may be used to promote new products, a special promotion, or a seasonal product. They are separate from the standard aisle shelf display.
These displays are branded specifically for the product that is being promoted and are either made to be a permanent or temporary display. These displays are 100% customizable which allows designers and marketers to strategize on how best to engage the shopper. Some examples of customization are substrate choice, lighting, color, touch screen integration, and the list goes on.
When designed and built effectively, POP displays can yield a high ROI.
Here are five benefits of marketing with POP displays and how they can dramatically boost your sales.
1. Catches the Customer's Eye
The beauty of POP displays is that they are visually striking, interactive, and come in many shapes, forms, and sizes. Since they are bigger than the product packaging, they make your products stand out and easier to notice by the customers. And shoppers are more likely to learn more from a POP display than from the products' packaging.
Plus retailers love these displays because they enhance the customer experience and are a big differentiator from shopping online.
2. Ensures Effective Merchandising
Effective merchandising at retail is a common theme brands struggle with. This is partly due to retailers not understanding your brand. But when POP displays arrive at the store, they will help ensure that your products are displayed properly. They allow the retailer to better understand how you want your product displayed. This gives you your own store within the store.
3. Elevated Brand Perception
When shoppers see a well-designed display, they often associate the design of the display with the product and ultimately your brand. And it&#;s simple, high-end custom displays leave shoppers with a lasting impression that your brand stands for a high-end product. Poorly designed displays can lead the shopper to have less trust in the product and your brand.
For brands looking for an elevated perception of their product, a well-designed POP display may be the right solution.
4. Target Impulse Buyers
Marketing with POP displays is that you can target a more relevant audience which is the shoppers already in the store where your messaging impacts them immediately and influences a pulse purchase.
Customers make about 80 percent of buying decisions inside the store, and POP displays help push these impulse purchases. They entice the customers to grab one of your products even if they had not initially planned so.
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5. High ROI
As digital ad spend continues to grow, POP displays can offer a more affordable marketing solution. Approximately 85% of all purchases worldwide still take place at the physical retail store rather than online and product interaction before the purchase remains a key factor that drives up sales.
POP displays are very effective, especially for fast-moving consumer goods. Thus, they are the best investment one can make to promote product in-store.
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Let&#;s work together to make your next POP display a real success!
Helps customers make their decision inside the retail store
When in retail, salespeople must be trained to do this one big task - learn to overcome objections. On the brighter side, POP displays play the role of a salesperson - and there&#;s no need to train! Given that 82 percent of purchasing decisions are made inside the retail store, POP displays are a great tool to make sure customers will make their purchases right away - rather than waiting until they get home and ask themselves if they made the correct decision.
Affordable - helps the bottom line in retail marketing
When increasing sales is the main topic of the talk, what retails owners want is to attain the most significant margin of profit possible. By using POP displays, sales boost, and products are being highlighted at a much lower cost - rather than use advertising on platforms like television, which more expensive as well.
As stated by Harvard Business Review, POP displays with one-year life cost between three to 37 cents - reaching 1,000 adults. On the other hand, a 30-second TV commercial costs $4.04 to $7.75 - and if reaching a broad audience is necessary, the cost adds up fast.
Provides a unique and personalized experience to shoppers
A POP display&#;s visual beauty can be coupled with interactive features - engaging the customers in a unique retail experience and making them purchase products even more. Hence, POP displays are more than just attention-getting ads for a retail store to draw interest in products.
Moreover, adding interactive features in shelves displays like QR codes, promotional offers, lighting, or a touch-screen display provides retail shoppers more reasons to take a few minutes to stop and consider adding a few additional products to their cart on that day. One of the ways to add these functionalities is by installing Electronic Shelf Labels. These simple yet interactive labels are equipped with functionalities such as action buttons, NFC, LED blinking, and QR codes &#; all of which can be modified by the retailer to provide customers with a more intuitive and personalized shopping experience.
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